Tom Cruise reconnecting with audiences proves to be mission impossible

My movie's number 1, right?! Wait...what?

America has spoken in a loud, clear voice. We’ve had enough of Tom Cruise. The early box office sales are in for Cruise’s new film, Knight and Day, and it doesn’t look good.

Despite opening to average reviews, Toy Story 3 dominated this weekend with $59 million in not its first but its second weekend, raising its domestic total to $226.6 million. That means that Knight and Day‘s opening weekend couldn’t even compete with Toy Story 3‘s second weekend. That’s bad, especially for an action comedy starring Cameron Diaz and the once great Tom Cruise.

And it gets worse than that. Adam Sandler’s latest film Grown Ups also defeated Cruise’s film, debuting at No. 2 with $41 million. And let’s face it. Grown Ups looks like one the worst pieces of shit Hollywood has ever produced.

Knight and Day came in at No. 3 with a pathetic $20.5 million, the lowest for a Cruise action flick in 20 years.

So what’s driving this? Is the film terrible? I don’t know. I haven’t seen it. But I doubt it. It looks like could be a fun way to spend two hours. Of course the media seem to think they know what’s going on. They have a theory, one that I don’t disagree with:

It was the worst result for a Cruise action flick in 20 years and a sign that audiences still have not forgiven him for erratic behavior a few years back, which included his couch-jumping incident on Oprah Winfrey’s show.

Oddly, the media seems to be extremely reluctant to throw around the “S” word but I suspect it’s what many are thinking. Everyone mentions the Oprah incident and the Brooke Shields incident, and the Matt Lauer incident but nobody wants to address the one thing that all these events had in common. They’re all intrinsically linked to Cruise’s role in $cientology: Cruise’s attempts to look like the most joyous man in the world, his hatred of pharmaceuticals, and his repeating the Citizens Committee on Human Rights’ propaganda about Ritalin being a horrible street drug to Matt Lauer.

What the media neglects to discuss is how better informed people have become about what $cientology is all about. Anderson Cooper recently devoted a week to discussing allegations of abuse. The St. Petersburg Times has devoted many months to ongoing coverage of some of the more scandalous aspects of the cult. Anonymous has been picketing $cientology Centers every single month in almost every major city in the U.S. Additionally, they leaked the incredibly embarrassing Tom Cruise on Tom Cruise, Scientologist award show video onto YouTube, which led to countless parodies at Cruise’s expense.

Since the summer of the couch, there’s been pretty much no positive news stories involving Cruise or $cientology. And that’s most likely the real reason Cruise’s career has sunk. The good news for Cruise though is that there’s a way to get America to love him again. He can leave $cientology and publicly condemn it. It’s your move, Mr. Cruise. The fate of your acting career is in your hands.


2 Responses to Tom Cruise reconnecting with audiences proves to be mission impossible

  1. Actually, most children’s films do really well at the box office. It is not unusual for a kids movie to be number one for several weeks even during the summer season.

    Adam Sandler is one of the biggest box office super stars. Do you know how much Water Boy made, Happy Gilmore, Big Daddy, etc.? Put him in a film with Chris Rock and half a dozen other A-list comedies and it is going to do really well. Plus, Sandler hasn’t been in a movie in a while so people are excited to see him again.

    Tom Cruise’s movie didn’t do well this week because there were other movies people really wanted to see more. I’m not saying that it was UHF vs. Batman and Indiana Jones, but I don’t think it had anything to do with Cruise.

    • mjr256 says:

      I’d be willing to give you Toy Story 3 but Grown Ups? No way. Adam Sandler and his SNL buddies are popular but this is hardly a big movie for Sandler and only a few years ago, even the most successful Sandler films couldn’t compete with a Tom Cruise action film.

      Now lately, it’s been in fashion for entertainment news people to blame a film’s failure on its stars. For instance, some have blamed Jonah Hex’s poor box office returns on Megan Fox even though she’s allegedly not even in much of the film. Now that I’d consider a pretty hasty assumption, especially since the film looks kinda stupid. But ever since that summer of War of the Worlds, all of Cruise’s films have under-performed well below studio expectations. And if Tom Cruise comes up in a conversation, you’re very likely to hear from people who have an over all negative opinion of him.

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