America has spoken in a loud, clear voice. We’ve had enough of Tom Cruise. The early box office sales are in for Cruise’s new film, Knight and Day, and it doesn’t look good.
Despite opening to average reviews, Toy Story 3 dominated this weekend with $59 million in not its first but its second weekend, raising its domestic total to $226.6 million. That means that Knight and Day‘s opening weekend couldn’t even compete with Toy Story 3‘s second weekend. That’s bad, especially for an action comedy starring Cameron Diaz and the once great Tom Cruise.
And it gets worse than that. Adam Sandler’s latest film Grown Ups also defeated Cruise’s film, debuting at No. 2 with $41 million. And let’s face it. Grown Ups looks like one the worst pieces of shit Hollywood has ever produced.
Knight and Day came in at No. 3 with a pathetic $20.5 million, the lowest for a Cruise action flick in 20 years.
So what’s driving this? Is the film terrible? I don’t know. I haven’t seen it. But I doubt it. It looks like could be a fun way to spend two hours. Of course the media seem to think they know what’s going on. They have a theory, one that I don’t disagree with:
It was the worst result for a Cruise action flick in 20 years and a sign that audiences still have not forgiven him for erratic behavior a few years back, which included his couch-jumping incident on Oprah Winfrey’s show.
Oddly, the media seems to be extremely reluctant to throw around the “S” word but I suspect it’s what many are thinking. Everyone mentions the Oprah incident and the Brooke Shields incident, and the Matt Lauer incident but nobody wants to address the one thing that all these events had in common. They’re all intrinsically linked to Cruise’s role in $cientology: Cruise’s attempts to look like the most joyous man in the world, his hatred of pharmaceuticals, and his repeating the Citizens Committee on Human Rights’ propaganda about Ritalin being a horrible street drug to Matt Lauer.
What the media neglects to discuss is how better informed people have become about what $cientology is all about. Anderson Cooper recently devoted a week to discussing allegations of abuse. The St. Petersburg Times has devoted many months to ongoing coverage of some of the more scandalous aspects of the cult. Anonymous has been picketing $cientology Centers every single month in almost every major city in the U.S. Additionally, they leaked the incredibly embarrassing Tom Cruise on Tom Cruise, Scientologist award show video onto YouTube, which led to countless parodies at Cruise’s expense.
Since the summer of the couch, there’s been pretty much no positive news stories involving Cruise or $cientology. And that’s most likely the real reason Cruise’s career has sunk. The good news for Cruise though is that there’s a way to get America to love him again. He can leave $cientology and publicly condemn it. It’s your move, Mr. Cruise. The fate of your acting career is in your hands.