The Australian Skeptics have been fighting to expose the Power Balance scam for some time now. Power Balance are rubber wristbands with little hologram on them that are marketed with all sorts of vague claims like improving the wearers’ balance, strength, flexibility, etc. But no longer:
As of today the manufacturers will no longer be making those claims, after a ruling proved them to be unsubstantiated. What follows is a press release from the ACCC explaining further, but it’s worth pointing out that without the work of the Australian Skeptics in demonstrating the falsehood of Power Balance’s claims this ruling would never have happened. So, once again – excellent work, guys!
Misleading advertising claims about the alleged benefits of Power Balance wristbands and pendants have been withdrawn by the manufacturer after Australian Competition and Consumer Commission intervention.
As a result consumers will be offered a refund if they feel they have been misled and Power Balance has agreed not to supply any more products that are misleadingly labelled.
“Suppliers of these types of products must ensure that they are not claiming supposed benefits when there is no supportive scientific evidence,” ACCC chairman Graeme Samuel said today.
Power Balance has admitted that there is no credible scientific basis for the claims and therefore no reasonable grounds for making representations about the benefits of the product. Power Balance has acknowledged that its conduct may have contravened the misleading and deceptive conduct section of the Trade Practices Act 1974.
Another great victory for science and reason!
- Power Balance revealed as a SHAM, finally! (seantheblogonaut.com)