For the last few months, American Atheists have been rolling out a bunch of billboards across the country that, as I’ve made very clear in more than one article, I think completely suck. Eventually, other well-known atheists like PZ Myers and Rebecca Watson have jumped on the bandwagon and criticized those ads as well. And yet for some reason, the Raelians, France’s answer to Scientology, liked it enough to try to piggy-back off the “success” from the American Atheist campaign by ripping it off to draw attention to their kooky little atheistic, alien-worshiping religion.
But though I do love those crazy Raelian’s nudity policy, this piece isn’t about either of those “God is a Myth” campaigns. Rather, it’s about an advertising campaign that’s actually good, that actually sells atheism as as a positive thing rather than as a bunch of assholes whose sole purpose in life seems to be to piss people off and be miserable.
I can get behind this new commercial from the Center For Inquiry because, you see, they actually get it. They understand what the purpose of advertising is and they understand marketing. Great job, Center For Inquiry! That’s what I’m talking about!
Also, another great way to promote atheism and skepticism, Skepchick has just launched a sister site, Mad Art Lab, which “will include a diverse group of webcomic and fine artists, musicians, composers, and performance artists, with the occasional guest post by other well-known skeptical artists.”